A new piece of research conducted by The Greater Manchester Combined Authority in 2019 revealed that our iconic Manchester building, Manchester Central, generates over £150m for the local economy.
The study analysed direct spending at the venue, direct spend outside the venue on accommodation and leisure activities and indirect and induced impacts or a ‘multiplier’ effect. The study highlighted how the venue is pivotal in showcasing the region as a destination for business and leisure – emphasising its importance in Manchester’s aim to become a top 20 city by 2035. Each year the venue welcomes over 500,000 visitors from around the world, with 98% of them saying that the event was the primary reason for their visit to the city.
Key findings from the study:
- For every £1 spent with the venue, £5 is spent in the wider city
- 98% of visitors and exhibitors said the event attended was the primary reason for visiting the city
- 90% of visitors and exhibitors said they would return to Manchester
Shaun Hinds, CEO of Manchester Central said: “As the convention centre in the heart of the city, we play a vital role in helping connect people, ideas and business. We’re an ambitious venue in an ambitious city, and whilst we’re delighted to see the impact that our business is currently bringing to Manchester, we know that we have the potential to do more.
"In an increasingly competitive market, we need to work even harder to ensure we’re able to attract world-leading events that not only deliver maximum return for our economy but help keep the spotlight firmly on Manchester as a leading global destination for business. Over the coming months and years, we’ll continue to explore ways in which we can evolve and grow, creating even more value and long-lasting impacts for our great city.”
Stephen Turner, Commercial Director at Manchester Airport said: “Manchester Central is a stunning venue. It’s part of a full package which we promote to other locations around the globe, as we aim to plug Manchester and the wider North into key economic and tourist hubs.”
Manchester Central’s commitment to procuring locally wherever possible, has meant that nearly 60% of supplier expenditure is retained within Greater Manchester.